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    From crisis to opportunity



25 November 2020

In BDO we are working with the help of our Global "Rethink" proposal. This three-stage business model encourages to rethink, in a broad way, the original business models and assumptions. It can be used to manage business priorities, address different issues and leverage ideas. It acts as an extra dimension for discussion and analysis at the strategic level, regardless of the cycle the organization is in or the actions they have taken. We see that the impact of the pandemic has been divided into three main phases. First, businesses had to react to ensure their short-term survival. Then it was necessary to make operational changes to build resilience. Finally, a fundamental rethinking of strategy is required to realize long-term growth ambitions. In this time of change and uncertainty, I am confident that this report will provide practical information on how organizations in the Americas are building business resilience to mitigate the impact of the pandemic and turn the crisis into an opportunity. RETHINKING FOR SURVIVAL. Albert Lopez CEO BDO Americas.